Apple

Best Buy has now launched a wide-ranging Apple Shopping Event with the best deals on the new MacBook Neo, M4 MacBook Air, and M5 Pro MacBook Pro, as detailed right here. But it is also delivering a rare discount on brand new condition unlocked iPhone Air models too. We do not see straight up cash deals on brand new iPhone models very often, and almost never on the current-generation models. 

Update 3/17: This deal is now live again at Amazon.

We have seen a few of the Apple accessory deals we spotted last week as part of the early Presidents Day sales come and go since then but many of them are now returning this morning. Apple’s white Magic Mouse, for example, is now back down at the Amazon low. 

Best Buy has just launched a new Apple Shopping Event. Just after the official debut of the all-new MacBook Neo, M4 MacBook Air, M5 Pro MacBook Pro, and the new M4 iPad Pro, all of which are included in this sale, Best Buy has now launched its latest Apple sale featuring deals on all of the new Apple pre-orders alongside price drops on accessories and up to $100 in bonus rewards for Plus and Total members. 

The new M4 iPad Air is now up for pre-order and we have detailed some notable deals you can score today right here – they drop as low as $249 with trade-ins right now. But for folks looking for one beast of an iPad, we just spotted gigantic $450 price drop on the maxed out 11-inch M5 iPad Pro in brand new condition from Amazon. 

Update: Best Buy is now offering FREE $25 gift cards with pre-orders of the new MacBook Neo.

Alongside the pre-order deals we are tracking on the new M5 MacBook Air and the M5 Pro MacBook Pro, Apple has now unleashed one of its most affordable new portable machines in years with the new MacBook Neo. Coming in at a starting price at $599, this is one of the most accessible MacBook releases to date and pre-orders are now going live at Best Buy with a bonus $25 gift card thrown in, and if you have some store credits or gift cards, there are deals to be had. 

It is time to take a look at the best M5 Pro MacBook Pro pre-order deals. Apple’s latest and greatest new pro-grade MacBook models are going up for pre-order today and we are now tracking a chance to land a FREE $100 gift card with purchases alongside some notable trade-in values that can effectively slash up to $800 off the cost of your new machine. These pre-order deals are now live at Best Buy and we are expecting Amazon to offer up some notable offers any minute now. Details below. 

The new M5 MacBook Air pre-orders are now live and there are actually some deals to be had even if you aren’t trading-in. Pre-orders are live on Amazon and we are very much hoping it will match the FREE gift cards offers you can score at Best Buy – it is offering a FREE $50 gift card on M5 MacBook Air pre-orders. 

Alongside today’s reveal of the all-new M5 Pro and M5 Max MacBook machines, Apple also quietly announced that it will no longer be selling M5 MacBook Pro with 512GB of storage – it will now start at 1TB. That means the starting price of the most affordable M5 MacBook Pro just went up to $1,699, and it also potentially delivers some added value to the 512GB M5 MacBook Pro you can still score right now at $1,449. 

Just ahead of tomorrow’s pre-orders for M4 iPad Air and iPhone 17e, as well as today’s potential new Apple release, its new spring accessory collection is now live for purchase. Consisting of a series of new spring-ready colors, from Bright Guava to Clementine and a Blue Mist, every year around this time Apple tends to refresh its iPhone case and Apple Watch band lineup with some new paint jobs and the latest Clementine, Bright Guava and Blue Mist models have now arrived. 

Update: This deal is still live.

Amazon is now offering the latest Apple AirPods 4 with Active Noise Cancellation at nearly 35% off the list price. Landing on par with the lowest we have tracked at Amazon in 2026, you can now the score most affordable set of current-generation AirPods with ANC action down at $119 shipped. 

Amazon has now replenished much of its cellular M3 iPad Air stock and, as of this morning, is now offering solid $150 price drops across several configurations. The most affordable 11-inch Wi-Fi + Cell model has now dropped back to its Amazon all-time low pricing as of this morning at $150 off the list price alongside a number of others – you can check all of the 11-inch models on sale right here and all of the 13-inch variants right here.  

Apple’s iPhone 17 Pro and Pro Max have long been out in the wild now, but if you’re looking to land a high-capacity unlocked iPhone in the early parts of 2026 the latest models are going to cost you. The 1TB iPhone 17 Pro Max, for example, carries a $1,599 list price and the 1TB iPhone 16 Pro Max sells for $1,269 in the official Apple Refurbished Store, but Amazon will sell you a 1TB 16 Pro Max for $949 shipped right now – that’s $650 off the original list price. 

You will find several of the base model M3 iPad Air configurations at up to $150 off the list prices over at Amazon right now, but we happen to just spot a particularly notable discount on this 13-inch 512GB model at nearly $250 off the list price – the M3 iPad is rarely discounted this much. 

While we are still tracking a chance to score the 46mm Jet Black Apple Watch Series 11 down at its lowest price ($100 off), we also wanted to highlight the opportunity you still have to score the 42mm Rose Gold Apple Watch Series 11 down at $299 shipped. 

We have some solid deals running this week on Apple’s iPhone 16 Pro models courtesy of Amazon’s Renewed Premium listings. These official listings deliver 16 Pro/Pro Max units directly shipped and sold from Amazon with 1-year warranties and, perhaps, more importantly, hundreds in savings. While there are a few different storage capacity options at deeply discounted prices right now, this morning we are highlighting the most affordable iPhone 16 Pro model there is down at $699 shipped ($300 off the original list price). 

As of right now, the best cash discounts you’ll find on Apple’s M5 MacBook Pro lineup max out at around $150 off. Over at Amazon most configs are actually not even down that low right now, but you will find the 16GB/1TB starting at $150 off currently. Thing is, B&H is offering this exact same machine at $200 off today. 

We had a, frankly, crazy run of deals on the official Apple Watch Ultra bands late last month, delivering some near unheard of prices on a large selection of the latest Alpine and Trail Loops as well as the Ocean Bands. While many of those deals are back up in price now, this morning we did spot a notable 30% price drop on the latest Apple Light Blue Alpine Loop in the medium size. 

Amazon is now offering a few originally $799 Apple Watch Ultra 2 configs down at$439 shipped right now – Natural Titanium with blue Ocean Band, Natural Titanium with white Ocean Band, and the Black Titanium model with the Black Ocean Band. You’re looking at Amazon Renewed Premium units with 365-day coverage too. 

The $100 price drops on Apple Watch Series 11 are dwindling quick with not more than a couple configuration options still live at the all-time low pricing. Fortunately, if you’re quick, you still have a chance to score one the most popular at $100 off – the 46mm Jet Black model at $329 shipped, as well as the 42mm Rose Gold at $299. 

We spotted a relatively rare deal on the official 1-meter Apple Thunderbolt 4 (USB‑C) Pro Cable earlier this week, but Woot is now offering an even lower price using code APPLEFIVE at checkout. You can now land this regularly $69 Apple cable down at $31 Prime shipped, which is well below the price you’ll pay at Amazon right now. You’ll also find official Apple 240W woven USB-C cables starting down at $17 Prime shipped using the same code (prices will go even lower if you buy more than one).