Prime Day

Amazon officially announced the 2026 Prime Day start time yesterday and the early deals are now live. We very much expect more early discounts to land this week and next in the lead up to Prime Day 2026, but there are already deep discounts on networking gear, Kindle accessories, and up to 50% off Ring smart home bundles, AirPods Pro 3, and Google gear, plus more. 

Just after Amazon officially revealed the start time and date for its massive 2026 Prime Day event, Best Buy has now gone official with its direct competitor sale – this year’s Best Buy’s Tech Fest sale will go live one day before Amazon later this month. 

Amazon has now officially confirmed the start time and dates for the 4-day 2026 Prime Day sale.