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Here’s how to avoid being trapped in never-ending Apple Upgrade leases

Here's how to avoid being trapped in never-ending Apple Upgrade leases | Image shows a colourful spiral against a black background

Apple today officially announced its Apple Upgrade leasing program, and it works in the way we expected. While it does make products more affordable on a monthly basis, it leaves people at risk of being trapped into a never-ending lease cycle.

That’s because, unlike the iPhone Upgrade Program it partly replaces, you don’t own the device outright at the end of the term …

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Apple overtakes Nvidia as world’s most valuable company as it barrels toward $5T

Update: 10 days later, Apple and Nvidia have once again swapped rankings with $AAPL overtaking $NVDA. Apple has yet to cross the $5T market cap threshold, though intraday trading has the company around $4.944T.


Apple has officially reclaimed the world’s most valuable company title based on market cap. The company overtook Nvidia during intraday trading on Friday with its stock up 17 points this week.

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Apple sues OpenAI, accuses ex-employees of stealing trade secrets

Apple has filed a lawsuit against OpenAI today, accusing the company of trade secret theft. Specifically, Apple alleges that its former employees have stolen trade secrets “for the benefit of OpenAI.”

“This case is about Apple’s former employees stealing Apple’s trade secrets for the benefit of OpenAI. Apple brings this suit to put a stop to it,” the lawsuit says.

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Memory prices are bad news for Android brands but may actually help Apple

Apple recently increased the prices of most of its products, from the Apple TV and HomePods through iPads and Macs to the Vision Pro. iPhones have so far escaped the increases, but that will likely change in September.

You’d think that would be bad news for the company, reducing demand – but ironically, increasing memory costs might actually end up boosting iPhone sales …

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Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones

Apple may struggle to get clearance for Chinese RAM, even for Chinese iPhones | Photo shows an Apple Store in Beijing

We learned yesterday that Apple is trying to persuade the Trump administration to allow it to buy memory chips from two Chinese companies blacklisted by the Pentagon, CXMT and YMTC.

Apple previously sought permission from the Biden administration to do the same thing back in 2022, and that did not go well – despite promising to use the chips only for iPhones sold in China …

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