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Two reasons helped Apple hit record iPhone sales, and they’re both orange

Two reasons helped Apple hit record iPhone sales, and they're both orange | Photo shows iPhone 17 Pro Max in Cosmic Orange

Apple recently reported the best iPhone sales in the company’s history in the final quarter of last year. While the long-term trend has of course been upward, the company revealed a dramatic boost to the numbers.

We’ve already seen analysts describe some of the reasons for this, but a new report suggests two additional factors – and both of them are the color orange …

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PSA: Here’s why a cosmic orange iPhone 17 Pro can turn rose gold 

Your Cosmic Orange iPhone 17 Pro probably won't turn pink like this one did

Last week on Reddit, a user posted an image of their cosmic orange iPhone 17 Pro that had apparently shifted to a pinkish, rose gold-like color.

Another example posted to TikTok similarly shows an iPhone 17 Pro in cosmic orange turning pink on the camera plateau and around the edges. Even though there are a few examples of this gaining traction on social media, it’s not remotely close to a widespread phenomenon.

Here’s what’s likely causing the discoloration, and what you can do to prevent it from happening to your iPhone 17 Pro.

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iPhone 17 pre-orders go live on Friday – but don’t wait until then

iPhone 17 pre-orders go live on Friday – but don't wait until then | Screengrab shown for the prep option

iPhone 17 pre-orders don’t go live until Friday, but you don’t need to wait until then to get the process started. Doing the preparation today can save time on the day and maximize your chances of receiving your new phone on day one.

Apple lets you go through the complete process of picking your iPhone 17, configuring the exact model you want in terms of color and storage, and even getting a trade-in quote for your existing phone – all before pre-orders open …

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