macbook

Apple’s new MacBook Neo is now official. After already announcing six new products this week, Apple just unveiled the all-new MacBook Neo at its special “experience” in New York City. MacBook Neo is Apple’s first laptop powered by a chip that first appeared in an iPhone: the A18 Pro.

The Apple Store app and website has just gone down with the ‘Be right back’ message Apple uses ahead of major new product announcements.

We’re of course expecting the imminent announcement of the new entry-level MacBook, which may be branded as the MacBook Neo …

In addition to announcing six new products over the last two days, Apple has seemingly leaked the name of at least one more product we still expect to see revealed this week. Now it appears more than just the expected name has surfaced.

Apple is expected to announce an all-new, low-cost MacBook as soon as tomorrow, and MacBook Neo may be the official product name.

Apple has confirmed that we’re in for a series of product launches starting Monday, and the rumored MacBook is easily what I’m most excited to see. Almost none of the rumored compromises to make it more affordable worry me (and some actually sound like features).

Apple clearly needs some way of distinguishing the upcoming low-cost MacBook from the more expensive MacBook Air. We’d wondered whether color might be sufficient to limit cannibalization, but it’s been suggested that the new machine may have a number of compromises.

9to5Mac readers aren’t really the target market for an entry-level machine, but some might consider it as a second Mac, while others might recommend it to family and friends. However, would any of the rumoured compromises be a deal-breaker … ?

Apple CEO Tim Cook just confirmed that the company will announce new products starting “Monday morning.” This will be the start of a release cycle that includes a press “experience” on Wednesday. 9to5Mac’s Chance Miller will be in attendance in New York City.

Apple’s new low-cost MacBook is set to have a number of compromises to help bring the cost of the machine down. A new rumor today outlines at least some of those compromises in detail …

Apple’s low-cost MacBook has been a long time coming, but it now seems clear that we can expect it to be launched in the first week of March.

Apple has a special event taking place on March 4, but a subsequent report says that this will not include a keynote presentation. Instead, it says we can expect a series of press releases along the lines of the ones we saw back in 2024 …

The long-awaited low-cost MacBook powered by an A18 Pro chip is now expected to launch on March 4. It will reportedly be priced somewhere around $700, making it significantly cheaper than an entry-level MacBook Air.

Given that the upcoming machine is likely to meet the needs of a great many of those who currently opt for the MacBook Air, it could cannibalize a lot of sales. One possible solution to this is to use the strategy Apple once adopted with the iBook and Powerbook lineups …

Analyst Jeff Pu is out with a new investor note today with details on Apple’s timeline for new product launches over the next year.

In the investor note, seen by 9to5Mac, Pu says that Apple will kick off 2026 with the launch of three new low-cost products: the iPhone 17e, a low-cost MacBook, and an updated base model iPad. These devices will launch sometime in mid-Q1 2026, Pu reports.

Analyst Ming–Chi Kuo has suggested that Apple plans to launch an all–new MacBook next year, powered by an iPhone processor. Specifically, he expects it to have the A18 Pro chip which currently powers the iPhone 16 Pro line–up.

While there’s no word on pricing, the only way the report makes sense is if Apple is targeting an even lower price than the $999 starting–point of the current MacBook Air. Indeed, if you factor in discounted pricing on that, then it would have to be significantly cheaper. But there may be a more cynical possibility …