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Update: Clips from Cue’s appearance below.

Eddy Cue, Apple’s senior vice president of Services and Health, will make a video podcast appearance this afternoon as part of Apple’s 50th anniversary.

It makes sense that Apple TV 4K customers are vocal about the lack of new hardware. The current set-top box, introduced in 2022, runs the risk of breaking a record no one wants to see happen.

As part of Apple’s 50th anniversary celebrations, Apple CEO Tim Cook sat down with Esquire for an in-depth conversation. In the interview, Cook discussed his memory of Steve Jobs, remarking that Apple is “definitely still his company.”

Cook also once again discussed his strategy for interacting with the Trump administration and politicians around the world.

The Amazon spring sale is over, but today’s 9to5Toys Lunch Break is loaded with notable deals including the return of AirPods Pro 3 down at $199 holiday pricing as well as the all-new 24GB M5 Pro MacBook Pro at $149 off and the 48GB at $199 off – we also have $199 off the M5 Max models. The new 2026 Apple Studio Display XDR is now $400 less than it was yesterday (as we reported this morning) and we also have an ongoing discount on David Pogue’s new “Apple: The First 50 Years“ hardcover book at 32% off via Amazon. Head below for a closer look and even more.

Apple issued a rare price drop on an existing product with the VESA mount adapter version of the Studio Display XDR. It turns out customers who already spent the full original price will receive a refund.

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.

It’s hard to put into words what Apple means to me. I know it’s odd to hear anyone say that a corporation “means” anything to them. But Apple’s not just a company, it’s an idea cooked up by two crazy ones in a garage 50 years ago.

It’s been a driving force in my life since I was conscious enough to know what a computer was. Apple taught me from a very young age to be curious not just about technology, but about everything.

Apple’s 50th birthday is also the official release date for one new Apple product: AirPods Max 2. Apple announced the new headphones in March before opening pre-orders and quoting deliveries on April 1. AirPods Max 2 can be purchased at Apple Store locations starting today as well.

This story is part of 9to5Mac’s series celebrating Apple’s 50th anniversary.

Fifty years ago today, Steve Jobs, Steve Wozniak, and Ronald Wayne incorporated Apple Computer. From a garage in Los Altos to the world’s most valuable brand, the company these three men founded has gone on to change the very fabric of our society. We wanted to celebrate this milestone with a series of stories about what makes Apple, Apple. We want to talk about the ethos, the idea that is Apple and the cultural impact it has had beyond the products themselves.

10 years ago today we lost Steve Jobs to pancreatic cancer. The world mourned the loss of our generation’s Edison, an architect like no other who designed our modern way of life. Everyone from Bill Gates to President Obama commemorated Steve’s legacy. Artists, politicians, business people, journalists, and fans alike all felt the earth shake.

Around 6:30 p.m. EST on August 24, 2011, Steve Jobs stepped down as the CEO of Apple. I remember sitting in my friend’s living room as the television switched to the breaking news. I was only in middle school at the time, but Steve’s influence had already weighed heavily on me. It was a difficult moment. As a kid I’d put together faux keynotes on our family iMac and presented my product ideas to an imaginary audience. I remember making movies about him at Apple Camp at my local Apple Store. His portraits even adorned my wall. He was my hero and I knew the moment that he resigned was the beginning of the end.

Apple is hosting a major Mac event on Monday morning where they are widely expected to unveil a completely redesigned MacBook Pro. Power users have been waiting for Apple to revamp the MacBook Pro since they introduced the 2016 model with the much disliked Touch Bar and notoriously bad butterfly keyboard. But this coming week also marks a special anniversary for Apple notebooks. As pointed out by Steven Sinofsky, this Thursday is the 30th anniversary of the introduction of the original PowerBook.

This post is best experienced in dark mode.

It’s hard to believe, but it’s been 14 years since Apple shipped the first iPhones. On this day in 2007, Apple Stores across the United States hosted the “iPhone World Premiere,” and life was never the same. Looking back on that day, it’s clear that it marked a turning point. It was the beginning of a revolution in basically every single industry.

The iPod is a funny product. It fundamentally changed Apple and yet it has been slowly and unceremoniously murdered by its successors, the iPhone and the iPad. iPod has a long and storied history, from how it came to be to the sheer number of models that the company worked on for two decades. The original iPod was the very first handheld consumer electronic that Apple made post Steve Jobs’ return to the company and it kickstarted a revolution in virtually every major industry around the world. But the iPod also means something special to me. The first Apple product that was brand new and really mine was an iPod shuffle given to me for my 7th birthday.