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Apple has highlighted all of the new products which went on sale this morning, both online and in Apple stores around the world.

Unsurprisingly, the company positions the MacBook Neo as the headline news among the seven new products …

Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok.

The company has been running a series of quirky ads on the video streaming platform, some of them featuring an adorable little Finder guy …

Apple Fellow Phil Schiller will be the subject of an upcoming interview at SXSW in Austin, Texas, next week. Schiller will be interviewed by David Pogue, author of the new book Apple: The First 50 Years, on March 18, at 2:30 p.m. central:

David Pogue, author of the new book Apple: The First 50 Years, interviewed Apple CEO Tim Cook for CBS’s “Sunday Morning” program ahead of the company’s upcoming 50th anniversary.

The Apple Store app and website has just gone down with the ‘Be right back’ message Apple uses ahead of major new product announcements.

We’re of course expecting the imminent announcement of the new entry-level MacBook, which may be branded as the MacBook Neo …

Today, Apple announced that the iPhone and iPad have become the first consumer devices approved for use on classified NATO networks. This means an off-the-shelf iPhone running iOS 26 can access restricted NATO data without requiring any specialized security software or custom hardware modifications.

The latest beta of iOS 26.4 has an extra step for iPhone owners based in the UK. Once installed, the Settings app will prompt you to confirm that you are 18+.

If Apple isn’t sure how old you are, you may need to scan a credit card or photo ID to confirm that you’re an adult. In my case, it was completely automatic and took less than 30 seconds …

After mostly very muted iPhone Pro colors in the past, Apple struck out in a bold new direction with Cosmic Orange for the current model. That decision was credited with helping the company hit record iPhone sales last year.

We’re expecting to see the upcoming low-cost MacBook offered in several bright colors, and there’s also talk of a deep red option for the iPhone 18 Pro, so this seems a good time to talk about colors …

Meta CEO Mark Zuckerberg testified this week in what’s viewed as a landmark court case around the mental health impact of social media. As part of that testimony, Zuckerberg revealed that he reached out to Apple CEO Tim Cook to talk about the “wellbeing of teens and kids.”

In new SEC disclosures filed this week, Warren Buffett’s Berkshire Hathaway revealed that it has once again trimmed its stake in Apple. At the same time, the firm disclosed a new $350 million investment in the New York Times.

Yesterday, Apple announced a “special experience” for March 4 at 9 a.m. ET, inviting members of the press to New York, London, and Shanghai.

The question right now is what format this “special experience” and the associated product announcements will take.

According to a new report from Bloomberg, Apple is “accelerating” its development of three new wearable products, including smart glasses, an AI pendant, and camera-equipped AirPods.

These products, the report says, are being “built around the Siri digital assistant.”

According to a new Private Cloud Compute software release this week, Apple is starting to use M5 chips in Apple Private Cloud Compute servers. This is the infrastructure that powers Apple Intelligence’s cloud-based features.

Apple has announced a special event for next month, inviting members of the press on March 4, 2026 at 9 a.m. ET. Apple is branding this as a “special Apple Experience” rather than your typical Apple event.

After a relatively quiet start to the year, things are about to pick up in the world of Apple. According to the latest reporting from Bloomberg, Apple has a range of new products set to debut in the coming weeks. Here’s what to expect.

After multiple years of speculation, last month Apple officially announced that Chase is set to become the new issuer of Apple Card. Apple says the transition from Goldman Sachs to Chase will occur in approximately 24 months. Here’s everything we know about what this transition means for Apple Card users …

Earlier this month, Apple confirmed its blockbuster $2 billion acquisition of the mysterious AI startup Q.ai. In addition to that deal, Apple also recently acquired a database company called Kuzu. Here’s an in-depth list of recent acquisitions made by Apple.

Apple has responded to complaints that it abuses its dominant position in the iPhone app market by making four promises to third-party developers about fairer treatment.

Developers and others are being asked for their comments on the proposals, and the UK’s antitrust regulator says it will be closely measuring the effectiveness of the measures …

New emails unsealed this week and spotted by The Verge show Meta CEO Mark Zuckerberg suggesting the company should conduct less research into how its platforms harm users, bizarrely citing Apple as a model to follow.

The email was sent in 2021 following a report from The Wall Street Journal that Meta was more than aware that Instagram was “toxic for teen girls,” and had done in-depth research on the topic.

A new report from Bloomberg today highlights the ongoing exodus from Apple’s artificial intelligence and Siri teams. Mark Gurman reports that Apple has lost “least four more of its artificial intelligence researchers in recent weeks in addition to a top Siri executive.”

Apple has discontinued the iPhone Upgrade Program in the UK, according to changes made to its website. The company says it is starting a “new chapter for upgrades” and that “the iPhone Upgrade Program is coming to an end.”

Apple also appears to be winding down its partnership with Barclays, which was the bank behind the iPhone Upgrade Program in the UK.