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A new Apple short film called The Underdogs: Blue Screen of Death has been posted to the company’s YouTube channel as part of an occasional series that was first launched back in 2019.

Eight minutes long, it’s a gentle comedy that highlights the built-in security features of Macs while also showing off a whole range of the company’s ecosystem features …

We learned back in February that the British government had secretly ordered Apple to create a worldwide backdoor into iCloud. We said at the time that the demand was “as technically clueless as it is outrageous.”

Apple responded very intelligently, and it seemed from a development last month that the UK had withdrawn its demand. We’re learning today that this isn’t in fact the case …

As Apple continues its work on a revamped version of Siri, a new report from Bloomberg today has details on the company’s testing process. Mark Gurman reports that Apple has developed a “ChatGPT-like app to help test and prepare” for the launch of the next-generation version of Siri.

The European Union is currently carrying out a consultation process into the impact of its Digital Markets Act (DMA). This is the antitrust legislation which required Apple to permit third-party app stores and which the company says has made it impossible to release some software features to EU users.

In its response, Apple says it has not yet released either iPhone Mirroring or AirPods Live Translation within EU countries over privacy concerns, and it expects more features to be delayed in Europe. The company in its submission to regulators said there was a possibility some hardware launches might be affected …

Apple CEO Tim Cook is currently in Tokyo and has shared a photo taken outside the Apple Ginza store, which reopens tomorrow with an all-new design.

Cook also shared a photo of himself meeting Pikachu, the Pokémon mascot, and described Japan as a gamer’s paradise …

Apple has frequently cited insecure and scam apps as justification for wanting all iPhone apps to be sold exclusively in the company’s own App Store.

Numerous reports, however, have found that there is no shortage of scam apps making it through Apple’s app review process, and the company is now under fresh legal scrutiny in the EU over this issue …

Update September 23, 2025, 10:41am PT: Apple has issued the following statement to 9to5Mac:

“As digital threats have evolved in scope and complexity over the years, Apple has expanded its antifraud initiatives to address these challenges and protect users. Every day, teams across Apple monitor and investigate fraudulent activity and utilize sophisticated tools to stop bad actors. Unfortunately, the European Commission is undermining our efforts by forcing Apple to allow alternative app distribution and payments, despite warnings that this puts users at greater risk of fraud and scams. While the regulator focuses on issuing misguided and counterproductive threats of investigation and fines, we will continue to advocate for the safety and security of our users.”

Apple says that in the last five years, the App Store has prevented over $9 billion in fraudulent transactions, including over $2 billion in 2024 alone.

Apple has announced a new investment in the “restoration and sustainable management of a working redwood forest in California,” in partnership with The Conversation Fund.

“The forest project is part of the company’s expanded Restore Fund initiative, which is now invested in two dozen conservation and regenerative agriculture projects that span six continents,” Apple explains.

Apple Ginza was the company’s first retail store outside the US, opening way back in 2003. It reopens on Friday in its original location with what Apple describes as an “all-new design.”

New features include a double-skin glass facade with integrated adaptive louvers that help regulate light and temperature throughout the day …

A report from The Information yesterday offered a variety of interesting details about Apple’s potential acquisition targets in the artificial intelligence category.

One thing I found particularly fascinating in the story was the tidbit that Eddy Cue, Apple’s Senior Vice President of Services, has regularly pushed for Apple to make big acquisitions, only to be shot down by Apple CEO Tim Cook.

The iPhone 17 event is finally official with the slogan “Awe dropping,” taking place on Tuesday, September 9.

We’re expecting Apple to announce either six or seven new devices, alongside some possible new iPhone cases and Watch bands too …

Apple is doubling its retail footprint in India with the imminent opening of two new stores next week, one in Bengaluru and the other in Pune.

As usual, the company is offering downloadable wallpaper to celebrate the openings, this one with a peacock theme …

Apple is engaged in legal battles in both the UK and the US over 4G patents used in its mobile devices. The company has applied for permission to appeal a UK verdict which would cost it an additional 13 cents per iPhone.

While this might sound crazy, the company says that very much more is at stake, not just for its own business, but for companies of every size …

Apple has officially announced its next product event where it will announce the new iPhone 17 lineup alongside new Apple Watch hardware. The event will take place on Tuesday, September 9. The tagline for the event reads “Awe dropping” and features an infrared view of the Apple logo.

Elon Musk has surprisingly made good on one of his promises. Earlier this month, Musk accused Apple of rigging the App Store rankings and threatened to sue the company for this “unequivocal antitrust violation.”

“Apple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store,” Musk posted at the time.

In a Texas court on Monday, Musk’s xAI officially filed a lawsuit against Apple and OpenAI, accusing the two companies of colluding to prevent competition in the AI industry.

Who is the next senior level executive planning to leave Apple? Mark Gurman dropped a clue in his Power On newsletter this week.

Responding to a question about Apple’s current succession plan, especially after Jeff Williams’ upcoming retirement, Gurman says there is pretty explicit talk within the company about more senior level departures coming.

Apple has today previewed its latest retail store ahead of its opening on Saturday. As usual, the company has created a funky new wallpaper to celebrate the opening, and made it available for download.

The store design mirrors what we have seen in other recent mall openings: a curved frontage with lots of glass, blurring the boundary between interior and exterior …

A new report from Bloomberg dives deep into Apple’s plans to lean on artificial intelligence as a way to expand into robotics, home security, and smart displays.

One interesting tidbit in the report is that Apple is aiming to develop a system of smart home cameras and other home security products to compete with the likes of Amazon’s Ring brand.

Apple is set to announce a slew of new products on Tuesday as part of its “Awe dropping” special. We’re expecting the new iPhone 17 lineup, new Apple Watches, and more. Head below for all the rumors of what to expect.

One of the downsides of tech giants creating Silicon Valley was the affordable housing crisis it spurred. That has made it next to impossible for those on typical salaries to rent or buy in the area.

Apple was one of a number of tech companies which pledged to help out back in 2019, and so far has delivered more than most …

Fortnite returned to the App Store in the US back in May after a federal court ruling, and is now set to return to iOS in Australia through the Epic Games store after a similar judgment there.

While Epic Games celebrated the ruling, the fate of the app in other countries still remains far from certain – and its availability in the US may be temporary …

There have been a number of reports of senior AI researchers leaving Apple, and the latest of these indicates the problem may be bigger than previously known.

One AI recruitment company has suggested there is a crisis of confidence within Apple, with tech rivals now considering it open season on poaching the company’s engineers …