iphone-ultra

Apple officially announced the date for its big September event with the tagline “Surprise and shine,” a play on the phrase rise and shine. This is for the event where Apple is expected to reveal its first foldable iPhone.

Meanwhile, in China, the localized tagline includes a hidden “foldable” Easter egg of sorts, at least according to Google Translate.

Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone. The event will take place on September 9 at 10 am, PT. The tagline reads “Surprise and shine,” and the invitation features a glowing Apple logo with a sun shining through.

Apple’s first foldable iPhone will reportedly be announced in just over two weeks. Despite potentially being branded as the “iPhone Ultra” and priced at over $2,000, it will have several big limitations.

We’re just a few weeks away from the rumored launch of the foldable iPhone Ultra. As we’ve written before, excitement for the device is mounting.

A new report from Bloomberg today outlines what people inside Apple who have used the iPhone Ultra love about it.

Apple’s fall iPhone event is expected to look different this year. Rather than unveiling four closely related models, rumors point to a flagship-only September lineup consisting of three premium models: iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable, widely expected to be called iPhone Ultra.

Update: Officially announced for September 9 — two weeks away.

When should we expect the iPhone 18 Pro event, and when will Apple officially announce the date? Apple hasn’t sent invitations yet, but its announcement history gives us a remarkably consistent window.

We’re just weeks away from the launch of the iPhone 18 Pro and iPhone Fold, and preparations inside Apple are well underway. A new report from Bloomberg says that Apple is opening a lottery for its US retail employees to head to California and help assist at the forthcoming iPhone event in September.

Apple has waited a very long time to launch its first foldable iPhone, with Samsung already eight generations in to its Galaxy Z Fold series.

There were already good reasons for Apple to wait, but the latest Samsung experience seems to indicate that the iPhone maker’s timings couldn’t have been better …

As we approach the official announcement of Apple’s iPhone Ultra in September, more specs continue to leak. A new rumor today claims to reveal exactly how big the foldable iPhone’s battery will be.

More supply chain sources have rejected claims of delays to iPhone Ultra production, reporting that it appears to be on track for a September release.

However, the latest report doesn’t rule out limited initial supplies of Apple’s most expensive ever iPhone …

A report yesterday suggested that we may be seeing a succession of Apple Ultra products, including the upcoming folding iPhone and an M6-powered MacBook. So far, of course, we’ve only seen the branding used for an Apple Watch.

It may potentially be pointing to a new tier of Apple products across almost the company’s entire range of devices, and to me that would make sense for both the company and its customers …

Coincidence or not, the latest Android folding smartphones mirror the form factor we’re expecting from the iPhone Ultra (now believed to be Apple’s branding for what was previously referred to as the iPhone Fold).

The Oppo Find N6 last month gave us a look at something very similar to the creaseless display we’re expecting Apple to offer, and today an extensive unboxing and hands-on of the Huawei Pura X Max 5G provides a video look at a device with much the same format we’re expecting from the iPhone Ultra …

Apple is widely expected to release the first iPhone with a foldable display this year. What’s less certain is exactly when it will launch and what Apple will call it.

iPhone Fold, to me, is the clearest shorthand way to reference the foldable iPhone before it has an official name. It also feels like the least likely name to actually be used.

There’s an iPhone Fold unboxing video doing the rounds, and at first glance it does look rather convincing, with none of the usual signs immediately pointing to an AI-generated fake.

However, there’s one rather large giveaway that it’s not the real thing, and that provides a clue as to how it was produced …