iphone-ultra

A report yesterday suggested that we may be seeing a succession of Apple Ultra products, including the upcoming folding iPhone and an M6-powered MacBook. So far, of course, we’ve only seen the branding used for an Apple Watch.

It may potentially be pointing to a new tier of Apple products across almost the company’s entire range of devices, and to me that would make sense for both the company and its customers …

Coincidence or not, the latest Android folding smartphones mirror the form factor we’re expecting from the iPhone Ultra (now believed to be Apple’s branding for what was previously referred to as the iPhone Fold).

The Oppo Find N6 last month gave us a look at something very similar to the creaseless display we’re expecting Apple to offer, and today an extensive unboxing and hands-on of the Huawei Pura X Max 5G provides a video look at a device with much the same format we’re expecting from the iPhone Ultra …

Apple is widely expected to release the first iPhone with a foldable display this year. What’s less certain is exactly when it will launch and what Apple will call it.

iPhone Fold, to me, is the clearest shorthand way to reference the foldable iPhone before it has an official name. It also feels like the least likely name to actually be used.