Apple has announced that John Giannandrea, the company’s Machine Learning and AI Strategy boss, is retiring from the company. The move may not come as a surprise for anyone closely following Apple and its AI missteps over the last few years.
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I said only recently that it’s getting harder and harder to believe Apple can deliver on the new Siri. The company’s backtracking on announcements coupled to very vague statements on revised timings were certainly not making it easy to imagine that the new intelligent assistant will deliver.
I’m not yet ready to do my own U-turn on this, and my skepticism still very much remains, but there have at least been a couple of encouraging signs in the last few days …
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Apple is already under massive fire for falling behind in AI, and Google’s Gemini smart home plans are about to make that a whole lot worse.
Not only is Siri lagging dramatically behind generative AI chatbots in smartphone-based tasks, but Google is about to make Apple’s assistant look really dumb when it comes to smart homes …
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One of the many delayed Apple Intelligence features is known as App Intents, and we’re starting to see evidence that taking an extremely cautious approach to the rollout may be no bad thing.
Before the comments catch fire, I should stress that I’m most assuredly not giving Apple a free pass on the slow rollout of new Siri capabilities in general. There are a great many capabilities which should very definitely have been launched years ago. Indeed, I’ve argued that the delay is now so embarrassing that Apple should probably allow us to choose our own chatbot to stand in for Siri, and the majority of you agreed with me. But when it comes to AI agents, taking things slowly may be the right approach …
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Apple is continuing to face fallout from its Apple Intelligence rollout. As spotted by Reuters, Apple shareholders have sued Apple in a proposed class action securities fraud case for allegedly “downplaying how long it needed to integrate advanced artificial intelligence into its Siri voice assistant.”
The lawsuit alleges that this misrepresentation negatively impacted iPhone sales and Apple’s stock price.
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Apple may have belatedly responded to accusations of showing off Siri vaporware at last year’s WWDC, but the controversy is showing no sign of dying down anytime soon.
John Gruber – author of the original piece taking issue with Apple showing off features it hadn’t demonstrated to anyone outside the company – is now joined by M.G. Siegler and others …
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There’s no denying that Apple made a major mis-step when it showed off impressive new Siri features during last year’s WWDC, before doubling-down in an iPhone 16 ad. The company was forced to delete the ad and walk back the timing.
That led even the most upbeat of Apple commenters to criticize the company for showing off “vaporware,” implying that the demos had been faked. But two Apple execs have now categorically denied this, and said everything it showed at the time was the real thing …
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