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Read John Ternus’s full memo to Apple employees on his first day as CEO

New Apple CEO John Ternus has just sent his first company-wide memo. In it, Ternus thanks Tim Cook and recognizes that Apple is “so lucky to have had a CEO who led with his values and with such decency and humanity.”

“We have a huge launch next week that’s going to be phenomenal,” Ternus also says, in reference to Apple’s forthcoming “Surprise and shine” special event.

Read the full memo, obtained by 9to5Mac, below.

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AAPL gained 2,736% under Cook, but Ternus doesn’t have to emulate him

AAPL gained 2,736% under Cook, but Ternus doesn't have to emulate him | Photo shows Ternus opening a MacBook

Bloomberg carries a piece noting the astonishing gains made by Apple stockholders during the time when Tim Cook was CEO. The cumulative gain was 2,275% – or a total return of 2,736% when accounting for dividend payments also.

The site suggests this will make him a tough act to follow, but my own view is that new CEO John Ternus doesn’t have to emulate Cook’s management of the company …

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Reflecting on when Steve Jobs passed the Apple CEO torch to Tim Cook

Apple CEO Tim Cook is giving up the title and passing the torch to John Ternus on September 1.

Unsurprisingly, Cook is taking on the role of board executive chairman, a position in which Cook is expected to remain very active as Apple’s chief global diplomat. Retiring as CEO? Yes. But retiring into the sunset? Hardly. You can take Tim at his word when he says he can’t imagine life without Apple.

As Apple’s CEO transition shifts into the public-facing phase, I couldn’t help but revisit some of the official press material from the previous changing of the guard.

That happened under very different circumstances, of course, with Steve Jobs at the end of his life. It’s incredibly touching to revisit now. There are also echoes of Steve’s endorsement of Tim Cook in Tim’s endorsement of the next Apple CEO, John Ternus.

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Tim Cook retirement ‘leak’ worked perfectly in predicting reactions

Tim Cook retirement 'leak' worked perfectly in predicting reactions | John Turner is walking with Tim Cook with a checkmark on the right

A supposed Tim Cook retirement leak late last year indicated that hardware head John Ternus was Apple’s planned successor and that the announcement would be made ahead of WWDC 2026 in June.

I wrote at the time that this was very clearly a trial balloon by the company in order to test reaction to the plan, and we can now see that this indeed paved the way for yesterday’s announcement …

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The New York Times profiles Apple’s expected next CEO

John Ternus Apple Park

It has long been an open secret that John Ternus is a leading candidate to succeed Tim Cook as Apple CEO, following more than fourteen years at the helm. Bloomberg’s Mark Gurman has reinforced that expectation through years of reporting on Apple’s succession planning.

Today, The New York Times adds to that narrative with a detailed profile of Ternus that positions him as a front-runner while also outlining several alternative internal succession paths.

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